Social Media Guidelines

The ability to use social media to communicate with your parents, stakeholders, and community can be very powerful and valuable. We want to empower you to be able to utilize these tools responsibly.

• INFORM THE COMMUNITY
• CHAMPION STUDENTS
• TELL THE STORY

Below are Social Media Guidelines that we ask each account admin utilize when setting up, maintaining and administering their district/campus social media accounts.

5 Steps to Create Social Media Accounts

1. Create Account on Approved Networks (use school email addresses where possible)
2. Follow Guidelines for Account Settings
3. Add Network Admins
4. Register Accounts in Social Media Directory (contact jordan.ziemer@abileneisd.org)
5. Moderate Accounts: Be Kind & Be Vigilant

Guidelines for Twitter, Facebook & Instagram under the AISD brand;

1. Please note the TikTok is blocked by the district and currently is not a social media account that the district approves.
2. Follow Twitter, Facebook and Instagram’s official terms of use at all times.
3. Define the purpose of your page and fill out the Title & main page description “We are an official social media page of Abilene ISD”.
4. Provide us contact information of page admins when you register your account with our directory.
5. Provide a positive environment and be mindful of your audience.
6. You have permission to use AISD images and logos. However, this permission can be revoked at any time if there is a display of problem content.
7. Plan to remove problem posts AND set expectations. You are possibly going to have to remove certain types of content from comments, be clear about what that means, right from the beginning. The best way to encourage appropriate behavior is to use consistency in identifying what crosses the line. Remember, Facebook pages are public, so posts there are not guarded by the same posting privacy you’re used to on your personal page.
8. We ask that you use caution when posting stories or content in a temporary format. If needed, archive any and all posts. This is suggested for all Instagram and Facebook Accounts.
9. Be mindful of students that are listed as non-media students and do not have images of them posted on any social media account. In certain cases, explicit permission can be obtained for that child via parents or guardians.

Below is a list to know what type of content is inappropriate for our brand and your audience.

Identifying Problem Content;

• Profane, defamatory, offensive or violent language
• Posting deliberately disruptive statements meant to hijack comment threads or throw discussions off-track
• Attacks on specific groups or any comments meant to harass, threaten or abuse an individual
• Hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation or political beliefs
• Links, Images or comments containing sexually explicit content material
• Discussion of illegal activity
• Spam, link baiting or files containing viruses that could damage the operation of other people’s computers or mobile devices
• Acknowledgement of intent to stalk an individual or collect private information
• Commercial solicitations or promotion of a business
• Violations of copyright or intellectual property rights
• Content that relates to confidential or proprietary business information
• Content determined to be inappropriate, in poor taste, or otherwise contrary to the purposes of the fan page
• Promoting competing products, services, or brands
• Personal promotion