The ability to use social media to communicate with your parents, stakeholders, and community can be very powerful and valuable. We want to empower you to be able to utilize these tools responsibly.
INFORM THE COMMUNITY
TELL THE STORY
Below are Social Media Guidelines that we ask each account admin utilize when setting up, maintaining and administering their district/campus social media accounts.
5 Steps to Create Social Media Accounts
1. Create Account on Approved Networks (use school email addresses where possible) 2. Follow Guidelines for Account Settings 3. Add Network Admins 4. Register Accounts in Social Media Directory (contact email@example.com) 5. Moderate Accounts: Be Kind & Be Vigilant
Guidelines for Twitter, Facebook & Instagram under the AISD brand;
Define the purpose of your page and fill out the Title & main page description “We are an official social media page of Abilene ISD”.
Provide us contact information of page admins when you register your account with our directory.
Provide a positive environment and be mindful of your audience.
You have permission to use AISD images and logos. However, this permission can be revoked at any time if there is a display of problem content.
Plan to remove problem posts AND set expectations. You are possibly going to have to remove certain types of content from comments, be clear about what that means, right from the beginning. The best way to encourage appropriate behavior is to use consistency in identifying what crosses the line. Remember, Facebook pages are public, so posts there are not guarded by the same posting privacy you’re used to on your personal page.
We ask that you do not post stories or content in a temporary format. If needed, archive any and all posts. This is required for all Instagram and Facebook Accounts.
Be mindful of students that are listed as non-media students and do not have images of them posted on any social media account. In certain cases, explicit permission can be obtained for that child via parents or guardians.
Below is a list to know what type of content is inappropriate for our brand and your audience.
Identifying Problem Content;
Profane, defamatory, offensive or violent language
Posting deliberately disruptive statements meant to hijack comment threads or throw discussions off-track
Attacks on specific groups or any comments meant to harass, threaten or abuse an individual
Hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation or political beliefs
Links, Images or comments containing sexually explicit content material
Discussion of illegal activity
Spam, link baiting or files containing viruses that could damage the operation of other people’s computers or mobile devices
Acknowledgement of intent to stalk an individual or collect private information
Commercial solicitations or promotion of a business
Violations of copyright or intellectual property rights
Content that relates to confidential or proprietary business information
Content determined to be inappropriate, in poor taste, or otherwise contrary to the purposes of the fan page